Sebago x Baracuta Proves Collabs Don’t Have to Be High-Concept, Just Cool

At this point, you almost expect a frothing report from one of the seedier corners of the 24-hour news universe: “Breaking! Collaboration oversaturation reaches dangerous levels! More, after these messages from our sponsors.”

Collabs have indeed hit a point where it’s reasonable to ask, when a couple of brands team up, if that really had to happen (or if it was, perhaps, a cynical cash-grab). There’s also the question of what a collaboration should look like in 2020: Something novel and conceptual, or something that leans back on the strengths of the players involved. Well, the recent partnership between Sebago and Baracuta—debuting exclusively here at Esquire—is a strong argument for going the latter route. It’s an array of the brands’ greatest hits, done up in a simple color palette of red, navy, and hunter green inspired by the Fraser tartan lining in Baracuta’s jackets, and it looks really damn good.

the sebago x baracuta docksides
The Sebago x Baracuta Docksides.

BasicStudios / Dario Dinocca


With Sebago in the mix, you know there’s got to be a lineup of the brand’s signature Docksides boat shoes, each of which (priced at $245) throws the collection’s core colors together in a different configuration. Really, the only thing to recommend one version over the others is your personal taste. Like it a little loud? Maybe you want more red. Tend to opt for subtlety? Well, the green take should suit you nicely.

the sebago x baracuta dan loafers come in black, seen here, and brown both feature a bit of fraser tartan at the vamp
The Sebago x Baracuta Dan loafers come in black, seen here, and brown. Both feature a bit of Fraser tartan at the vamp.

BasicStudios / Dario Dinocca

Further on the footwear front, and with only the slightest hint of the collaborative colorways, is Sebago’s Dan penny loafer ($349). Sitting quietly inside that iconic cutout on the vamp is a tiny swatch of Baracuta’s Fraser tartan. It’s the sort of thing you might miss if you’re not keeping a keen eye on things, which, as it happens, is the kind of style detail that feels especially welcome right now.

the sebago x baracuta g9 harrington jacket in redbluegreen colorblock
The Sebago x Baracuta G9 Harrington jacket in red/blue/green colorblock.

BasicStudios / Dario Dinocca


Rounding things out is a pair of Baracuta’s signature G9 Harrington jackets, one in a simple navy ($429) and the other—keeping with the theme—in a blue, red, and green colorblock ($459). Both feature some rather regal-looking gold co-branding on the lining; your call if you want the statement-making to be broadcast to the world or stay between you and your outerwear.

The thing about this collab is that it sounds a little weird initially—Sebago and Baracuta? Huh.—but makes perfect sense in execution. The brands didn’t get too cute with it. They didn’t try to take it to some heady, high-concept place. They just teamed up and put a little spin on their core offerings by incorporating a bit of what the other does best. It’s a simple formula we could all stand to see employed a bit more often, lest the breathless news reports move from fantasy to reality (shudder).

Jonathan Evans is the style director of Esquire, covering all things fashion, grooming, accessories, and, of course, sneakers.

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Source : Esquire