FIA eConference 2020 launches #PurposeDriven movement for Motor Sport community And Mobility Worldwide programme
The Fédération Internationale de l’Automobile (FIA) organised its first Sport and Mobility eConference from 15 to 18 June. It gathered almost 1,000 registrants from 243 Member Clubs in 146 countries, working together on the future of motor sport and mobility worldwide.
On the Motor Sport side, the “New Deal” proposed by FIA President Jean Todt was supported by all participants and will guide the actions for a good restart and a sustainable future for motor sport. It includes recently adopted rules to reduce costs, a reflection on the positioning of FIA championships and their mutual complementarity, more inclusive business models, the increase of motor sport’s popularity and accessibility through mass participation with new disciplines such as Digital Motor Sport, and an invitation to contribute responsibly to society. The FIA President underlined that the restart of the motor sport season with the Austrian Formula 1 Grand Prix in two weeks’ time represents a strong opportunity to bring the enjoyment of live entertainment back to fans whilst contributing to rebuild trust and economic activity for the benefit of all motor sport employees and stakeholders.
A new movement “#PurposeDriven” was also launched for the motor sport community. As part of the movement, the FIA will endeavour to act as a catalyst and a guide for the objective and ambition of the sport to accelerate responsibly its positive contribution to society in all sectors, including health, safety, economy, the environment, education, inclusion and diversity. Jean Todt invited all motor sport community members to commit to a Purpose Pledge and to take concrete actions in this direction.
During the Sport sessions, former President of Mexico and Chairman of the FIA Environment and Sustainability Commission Felipe Calderón drew the attention of the audience on the importance of promoting sustainable motor sport and mobility in order to contribute to global environmental targets. On his side, FIFA President Gianni Infantino made a strong statement about the social responsibility of International Sport Federations. F1 Managing Director of Motor Sports Ross Brawn was optimistic that the new financial regulations introduced by the FIA will help teams to move forward.
On the Mobility side, the debates highlighted that the health crisis and the lockdown that resulted from it have strongly impacted the global population. The adaptability of the FIA Mobility Member Clubs was saluted: they indeed responded quickly to the crisis and are currently looking for future investments. A new Mobility Worldwide programme has been launched that can be used as a road map for Member Clubs in the next years. It involves dedicated advice and expertise in order to support the FIA Clubs in the most efficient way. Furthermore, speakers added that transportation modes should be combined in an intelligent way. Regarding road safety, the conviction that we must make safety a core value of the road transportation system was stressed once again.
As a result, the FIA is positioned as one of the key players in the worldwide debate on Mobility post Covid-19.
Among external speakers, former European Commissioner for Transport Violeta Bulc reminded the audience that it is important to engage with collaborative projects and that Clubs could become role models and real advocates for road safety. Former UNESCO Director General Irina Bokova, and Ambassador and Permanent Representative of Italy to the United Nations in New York Mariangela Zappia outlined the FIA’s role to reach UN Sustainable Development Goals regarding many crucial issues such as mobility, connectivity or gender equality.
Jean Todt concluded the eConference by thanking and congratulating Member Clubs representatives, FIA Staff, speakers and moderators. He said: “Under these difficult circumstances, we have come together to demonstrate the FIA’s commitment to build a brighter future together. We welcome the support shown for the announcements made for Sport and Mobility, and look forward to working with all of our partners to deliver positive results in the coming months.”
Source : Fia