On and Roger Federer Just Gave the Classic Tennis Shoe a Low-Key Futuristic Overhaul

The gloriously versatile “dunk” aside, tennis has some of the most fun sport-specific language you can toss around. Love! Ace! Breakpoint! See? Fun! This is almost certainly not the reason tennis-inspired shoes have enjoyed such enduring popularity over the last seven or eight decades—their low-key styling is a much more likely culprit—but it’s a nice little bonus to keep in mind when lacing up.

Another thing to consider? Because the proverbial “They” got the styling so damn right back in the day, those classic-looking court shoes you know and love haven’t had much in the way of a technical upgrade in a long while. Well, thanks to tennis great Roger Federer and Swiss footwear brand On, those retro vibes are getting some seriously futuristic underpinnings in a new shoe aptly called “The Roger.”

Roger, with The Roger.

Diane Deschenaux

The sneaker, which is the first from Federer and On (he joined the brand as a partner late last year), is a relatively unassuming white low-top, but it’s more complicated than it looks. The vegan leather upper, for instance, hides a sock construction for comfort and ventilation. And the sole swaps a slap of rubber for On’s patented CloudTec cushioning system for a soft ride, and builds in a Speedboard for energy return. Don’t get it twisted: This isn’t a shoe designed for Wimbledon or any other Grand Slam tournament. Instead, the idea was to use high-performance technology to improve the feel of the go-to sneakers you wear for your (less-rigorous) daily adventures.

The Roger Centre Court 0-Series

On on-running.com

“The minimalist design and easy comfort of On’s shoes had me hooked years ago,” Federer said in a statement. “I wanted to infuse the tennis sneaker with the same lightness, comfort and agility for every day.” One small catch to that admittedly enticing proposition: There are only 1,000 pairs of this initial edition to go around. To give everyone a shot at the goods, On is hosting a draw from now until July 8 at 10:01 a.m. CEST (that’s 4 a.m. EDT and 1 a.m. PDT, for those of us in the States).

The brand’s last big limited-edition launch, the Cloudnova, went really damn quick, so don’t expect these pairs to stick around long. Head over to On’s site to try for a chance at your own.

federer and his shoes
Federer and his shoes.

Juergen Teller

Jonathan Evans is the style director of Esquire, covering all things fashion, grooming, accessories, and, of course, sneakers.

This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io

This commenting section is created and maintained by a third party, and imported onto this page. You may be able to find more information on their web site.

Source : Esquire