Getting WARMer: Everybody’s moving to ARM

Last week the Macalope came to both bury Microsoft Stores and to praise the company for doing so. This week we see that Microsoft faces another problem but it’s not from chasing Apple.

Jean-Louis Gassée lays it out.

“Apple Silicon: The Passing of Wintel.”

We’re about to enter an exciting, messy transition. Not only will Apple Silicon make better Macs, it will force Microsoft to polish its Windows on ARM act, both hardware and software.

How is Microsoft going to keep them down on the Windows farm when the kids all see the speed and battery life they’d be getting from ARM-based Macs?

The Macalope isn’t going to link to it but he’s seen at least one pundit claim Apple is making a mistake in moving from Intel to is own processors. If you think this is a mistake, well, you’re bad at analysis and you should isolate yourself from society. Since we’re all currently isolating from society, you should double isolate yourself by retreating to a closet or other enclosed space where the spray of your idea droplets cannot find their way out and infect impressionable minds, like those of children, the elderly or world leaders.

Gassée discusses what Apple’s processor switch means for Microsoft. People, or people-like collections of viscous carbon-based matter roughly shaped like people, will argue that Microsoft did it first! And, it’s true, they made the ARM-based Surface RT which they canceled and the Surface Pro X which hasn’t been canceled, it’s just more that it hasn’t arrived yet. Even though it’s already shipped.

So, while it was first, it also has half-assed it. Twice. Its current half-assing has several problems. First of all, its own apps don’t even run on it natively yet. Second, from the review of the Surface Pro X at The Verge Gassée links to:

At times, performance has been erratic, battery life underwhelming…

Battery life?! Running everything in emulation will probably do that but if you switched to ARM and your battery life is bad, well, then you’re probably switching for your own reasons and not those of your customers.