It speaks volumes to the power of the Ralph Lauren polo player logo that when prep is trending in its most extreme, most trad sense, Ralph Lauren’s vision always looms large in the conversation. Conversely, when (as now) we’re going through an ironic, neo-preppy phase—in which iconic looks, driven by street style, are reimagined and thrown together in a kind of free-association of prep—there’s Polo front and center, too. That ubiquitous logo has a lot to do with it.
So it’s fitting that today on the Polo app, and next week on the Ralph Lauren website, a new collection of wristwatches from the Polo stable should feature the iconic polo player not in tiny, tasteful restraint but big and bold—occupying the full height of the dial—and in living color, printed 3D on the lacquer dials and associated with a mashup of strap combinations running from tony calf leather to madras to painted ’90s Polo Sport graphics. It’s up to you which way you take it.
The collection features sporty 42mm cases in steel powered by a Selitta three-hand automatic movement with a 38-hour power reserve. The watches come in four colorways: a green dial and bezel, a blue dial and bezel, a black dial and bezel, and, most striking of all, a micro-blasted matte black steel with a matching bracelet. The bezels are anodized aluminum, in a nod to vintage watches, that will likely age beautifully.
While the most collectible watches are usually the ones that toe the line of tried and tested aesthetics, sometimes the oddballs, the anomalies, can be surprisingly good investments. Sure, Ralph Lauren has always been about the Porsche and the Landy in the garage, but he’s also about the Mini Moke or the Beach Buggy. Think of this as your serious third watch—but one with a sense of humor.
$1,650-$2,150 depending on case and strap combinations. Available on the Polo app and in stores September 17, and online September 22.
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Source : Esquire