Apple’s event calendar: An iPhone 12 event is expected in October

Updated 10/01/20: Apple announced the Apple Watch SE and Series 6, Fitness+ service, Apple One bundle, and new iPads at an event in September. We expect an iPhone 12 event in October.

Apple doesn’t often participate in big industry-wide events like CES or E3. The most valuable company in the world holds its own events, thank you very much. Several times a year, Apple invites the press and industry professionals out to a theater to hear all about its latest products and services. Apple calls these “Special Events,” and streams them online to its millions of fans.

There’s also WWDC, Apple’s Worldwide Developer Conference, a multi-day event in the middle of the year focused on sessions for developers, helping them make the most out of the latest Apple tools and products. It kicks off with a big keynote that serves to announce new products (typically the latest versions of iOS and macOS, as well as a few hardware products).

Apple usually announces the exact dates of its special events only a couple weeks in advance, but it tends to hold events at similar times from one year to the next. Here’s a list of the events we expect Apple to hold in 2020, and what we expect the company to announce at each one. We’ll update this list throughout the year as we get a clearer picture of when Apple will take the stage and what it will announce.

iPhone 12: Mid-October

There are currently lots of rumors swirling around about the iPhone 12, some of them contradictory. It’s expected that at least some of the models will feature 5G connectivity, upgraded cameras with “time of flight” sensors, and that both the regular and high-end “Pro” models will have OLED displays. We can certainly expect the new iPhones to have a new A14 processor.

However, it is broadly expected that at least some of these products will ship a few weeks later than usual this year due to complications caused by the COVID-19 pandemic. We expect Apple to announce the iPhone 12 sometime in October (in the second or third week) with perhaps some models shipping that week, and others a few weeks later.

Another event?

Apple may have yet more products to introduce. Rumors and leaks suggest that Apple could release it’s AirTags tracking devices at any time, and the company has publicly committed to releasing its first Macs with Apple silicon before the end of the year. 

Other products, like AirPods Studio headphones, or a smaller and more affordable HomePod, may also be on the way.