Instagram likes are the part of engagement almost every user on Instagram are after, especially the ones who try to become popular and have a name for themselves. Since Instagram is one of the leading social media platforms, getting engagement has become quite important throughout the years.
Instagram has become so popular that it replaced its biggest rival, Snapchat. Its popularity resulted in Facebook buying Instagram as an investment. We can say that it was a very good decision for Facebook. Instagram is the most popular application when it comes to sharing photos and short videos. If you are someone that wants to make a name for yourself with your visual art, Instagram is the place to start. It is almost like an obligation for visual creators to have an Instagram account because that is where people look first before working with them.
Social media has developed so much, especially in the last 10 years. It used to be a platform where people spent their time for leisure. However, it has changed, and social media became a platform for businesses as well. Instagram might look like it is purely for entertainment, yet, it offers so many opportunities for businesses too. So, no matter whether you have a personal account or a business account, you have to get Instagram likes to get heard. If you are an influencer, we recommend you to have a creator profile on Instagram. It lets you see the insights of your reach and engagement. You can already see those insights in a professional account, yet a creator account is more similar to a regular account. Anyway, let’s talk about how you can get Instagram likes.
Sharing High-Quality Content
The quality of your content is the most crucial element on Instagram. You have to give your audience something worth following. Otherwise, you wouldn’t get the attention you want. The trick here is creating content in the highest quality. No matter what your content is about, you have to present it in the best way you can. For example, you can be sharing hair dryer photos. Yet, even in sharing such photos, the quality is important. If you take the photos blurry and without a colorful background, it wouldn’t be interesting as other content on Instagram.
There are so many content types on Instagram, yet if you actually noticed, all of the interesting ones are photos that are in HD quality and have colorful and live backgrounds. The background color is important if you are putting your product or any item on the ground. For example, if your product is for women consumers, you can try to include backgrounds that are pink, purple, or a color that is related to your audience. It might sound like a bit unnecessary, but using the related colors actually matters in marketing. All colors have meaning and represent something.
If you are an influencer or have a company account that will introduce products, you better take your photos and videos in HD-quality. Getting a professional camera will help you provide the best adjustments for your content. However, you should take the photo and video dimensions of Instagram into consideration.
Include Interesting Captions & Creative Content
If you are after getting Instagram likes for your posts, it is better to attract your target audience quickly. The best way to attract more people on Instagram is to have interesting captions. Once you have attracted people to your post, you have to follow the same tactic on your description (written content). If you remember, there used to be a famous saying on YouTube, ‘came for the image, stayed for the music.’ It is similar on Instagram as well. If your actual message is on the description under your photo or video, you have to get people’s attention with your caption.
You don’t have to have your actual message on the description. You can use the same tactic for the first photo of a carousel post. Again, you can continue your message on the other photos. Yet, even if users don’t swipe to see your other photos, they have tapped on your post and brought engagement to your post and account. It will result in a higher chance of appearing on the Explore page and suggestions.
Get to Know Your Audience
If you are thinking about marketing on Instagram, you should get to know your audience first. Not only on Instagram, but in every marketing strategies start with analyzing your audience and determining it. One of the best ways to do it is by preparing a SWOT analysis for your product or service. A SWOT analysis will bring out the positive and negative sides of your products or services. With the information you get from this analysis, you can determine your best target audience.
Before you start marketing on Instagram, you should consider the age group that takes the most part on Instagram. According to researches, the majority on Instagram is between the ages of 18 and 24, followed by the ages between 25 and 30. To get more Instagram likes, you can optimize your presentation of your business according to the age groups on Instagram. Of course, you should do it if your product or service can also be targeted to young people.
Always Include the Location in Your Content
Instagram has a feature of geotagging. It is important to use this feature to reach more potential likes on Instagram. You can think of geotagging as local SEO for Instagram. Once you include a location in your post, that post will be seen on the location’s page. Just like hashtags, people can look at the location’s pages as well.
Many Instagram users search for certain locations to see what is happening. Especially, people tend to look at the images on their own neighborhood on Instagram. That is why geotagging is especially useful for local businesses. This way, business owners such as shops, restaurants, etc. can present their businesses on Instagram.
If you just opened a new local business, having an Instagram page will help you to promote it and even get you a few customers. Getting customers means getting likes on your posts. If you can keep your customers satisfied, there will be a lot of likes dropping on your posts.
Use Hashtags to Get Visible
Like on other social media platforms, Instagram has hashtags. These hashtags are not just for decor; in fact, they are very useful. As we have mentioned in the location part, users can view the hashtags’ pages. It even goes further beyond with Instagram’s new following hashtags feature. It allows users to follow hashtags. When they do, users can see some of the most popular posts under these hashtags on their Instagram feed. This is a perfect way to promote your content because there is a chance that people can see your posts without following you, or without having a look at the Explore page.
Hashtags improve your posts’ visibility. You can see how much engagement you get from using hashtags if you use a creator or a professional account. When you don’t have many followers, but you have more likes than your followers, you will see that it is a result of the reach you get from hashtags. So, hashtags are a great way to get Instagram followers too.
You should use the perfect hashtags for your posts. Don’t use too many hashtags that are not related to your post. It is recommended to use the hashtags only related to your posts. For example, if you are posting something about cars, write the hashtags related to its brand and model. Don’t include other brands, because it will not be what people are after.
Collaborate With Other Users
You are not the only one who is searching for Instagram likes. There are many other Instagram users seeking likes too. You can discover these accounts and collaborate with them to get likes. It will be a win-win situation for both accounts. Yet, how can you do it? There are several ways to collaborate. The simplest one is to introduce each others’ accounts and asking to follow. It is a good way to get more Instagram followers, but liking is actually not guaranteed this way.
To get likes for both accounts’ posts, you can do a giveaway. Giveaways are pretty popular these days on Instagram. When you do it, you can stipulate liking the other account’s posts to win the prize.
Be sure to prove that you are giving the prize to the winner because it will increase the participation for the next time. Doing an honest job always gets to success, even if it takes some time.
Be Consistent in Your Posts
If you want to receive Instagram likes regularly, you have to have a consistent theme. Make people follow you by your interesting content, and give them what they want to see when they want to see. If you are operating an Instagram page that is related to a certain niche, you have to have consistent posts. Remember, people will follow you because you have a unique style. Preserve this style with consistency. If you could manage it, you would create creative content and have a certain audience. This way, you can get Instagram likes easily.
With consistency, your profile or page can be one of the most popular ones on Instagram. If you look at the most popular accounts and pages, you will see that they are very consistent in their posts, even Stories. Doing this may not attract new audiences all the time, but it will keep your audience and get likes regularly.
We have mentioned the ways to get Instagram likes in natural ways. If you want to become an Instagram personality or carry your business on Instagram successfully, you have to have Instagram’s currency, which is likes. Having high-quality content is the most important way to get more likes and audience on Instagram. All of your work wouldn’t mean anything if you are not presenting it in the right way. Also, being consistent in your posts is significant. This way, you can create an audience for yourself more easily.
Include interesting captions and creative content in your Instagram posts. Attract your target audience by showing them what they want to see because Instagram is all about that. People like posts because they are interested in them. So, it is up to you to present your niche the best way you can.
Use Instagram’s location and hashtag features to increase your posts’ visibility on the app. These features really help you big time to promote your content. Get your posts in front of your audience’s eyes by using these features. If you have a local business, it is almost like a must to use the geotagging feature.
Lastly, keep in mind that you are not the only one that is after Instagram likes. You can collaborate with other users to get likes as well. Use this opportunity to create a win-win situation for both sides.
These were the most effective ways to get likes on Instagram. Of course, all of these ways require a bit of work. If your aim is to get likes instantly, you can try to buy Instagram likes too. When you do so, you can focus on creating creative content and have your likes in your pocket. Of course, it will be easier to get more likes afterward.
Source : Discovermagazine