Apple’s new iPhone pricing seems purposefully designed to be as confusing as possible

In case you missed it, Apple has four new iPhone 12s to sell you. But the lineup is even more confusing and treacherous than the addition of a single extra model.

Let’s start with the iPhone 12 and iPhone 12 mini. Compared to the iPhone 11, you get a new smaller option, 5G, better cameras, and a thinner design, with pricing that’s pretty much in line with last year.

Here are the prices with a “customer discount” through Verizon and AT&T:

iPhone 12 mini (Verizon and AT&T):

  • 64GB: $699
  • 128GB: $749
  • 256GB: $849

iPhone 12 (Verizon and AT&T):

  • 64GB: $799
  • 128GB: $849
  • 256GB $949

T-Mobile and Sprint buyers will actually pay $30 more, as will anyone getting an unlocked, SIM-free model. Here’s how that pricing looks:

iPhone 12 mini (Sprint, T-Mobile, Unlocked):

  • 64GB: $729
  • 128GB: $779
  • 256GB: $879

iPhone 12 (Sprint, T-Mobile, Unlocked):