Meet the Brand Combining Italian Craftsmanship With High-Performance Fabrics

High-performance outerwear, sometimes referred to as “tech-wear”, is one of the most popular trends in men’s fashion. No longer reserved for outdoor sports or adventuring in the wilderness, tech-wear has been embraced by everyone from stylish creatives in cities like New York and Milan, to corporate professionals of all ages, whose on-the-go lifestyle calls for a wardrobe that can easily transition from a daily work commute to a casual weekend with friends and family—pieces that are durable, fashionable, and pragmatic.

Given the current advancements made in fabric manufacturing and consumers’ ever-growing desire to keep up with contemporary trends, brands today must balance high-performance construction with fashion-forward designs. This rounds it up to two (apparently contrasting) words that define the ultimate menswear wardrobe: Technology and tailoring.

Herno

Italian outerwear brand Herno’s Laminar Sartorial Engineering project utilizes manufacturing innovations through a combination of classic fabrics, special external treatments, and inner membranes. It’s a redefinition of the label’s heritage DNA aimed at creating performance-oriented garments to meet the needs of a continuously evolving market. Since its debut in 2012, Herno Laminar’s mission aims to overcome the challenges presented by today’s ever-changing trend climate by creating timeless pieces that merge classic menswear silhouettes with contemporary sportswear fabrics.

Whether it’s a rainy day in the city or an outdoor getaway, the collection’s outerwear is designed to brave any elements that you may encounter. The pieces include traditional features such as water-resistant coatings and detachable hoods with fast-release technology, with fabrics such as technical flannel, cotton micro-ribbed velvet, technical viscose, and ripstop nylon offered in monochrome, pinstripe, and houndstooth.

All of the garments are presented in a color palette that spans navy blue, red, brown, and bronze, resulting in neutral pieces that can be easily dressed-up with a suit or shirt for a more formal occasion or dressed-down with a hoodie and sneakers for an off-duty look.

herno

Herno

Sturdy fleeces and knitwear made of cotton and wool maintain a well-insulated inner lining, while nylon or polyester yarn make up the water-resistant exterior. This season’s collection also includes signature Gore-Tex and Gore-Tex Infinium™ styles that have helped make Laminar such a success, with some updated additions including a new Gore fabric with denim details.

The combination of performance and style doesn’t just define the outerwear. This season Herno, a long-time supporter of the “Made in Italy” craftsmanship, joined forces with Italian manufacturer S.C.A.R.P.A on a new project dedicated to performance shoes. Herno Laminar ASSOLUTO combines lightweight construction and performance, typical of trail running shoes, with contemporary design.

ASSOLUTO sneakers embrace a hyper-specialized performance normally reserved for elite athletes. The shoe is designed using Gore-Tex, making it water-resistant, windproof, and breathable. The lightweight Vibram Megagrip sole provides an excellent grip that guarantees balance and stability on any terrain, be it mountain, desert, forest, or hills.

The partnership between the two Italian companies originates from mutual values and visions. For both, the driving force that guides their research and development is the desire to pursue perfection and excellence, taking step by step actions towards the future of fashion.

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Source : Esquire