In this world, there are NBA collabs, and then there are NBA collabs. The team-up between storied French fashion house Louis Vuitton and the National Basketball Association falls, without question, into the latter camp.
This isn’t just Virgil Abloh and co. putting the iconic red, white, and blue silhouette of Lakers great Jerry West on a bag or a tee and calling it a day (though they did play around with that idea, to great effect, by pairing the NBA logo with LV’s own iconic monogram as well as elevated references like embroidery that mirrors the lines you’ll find on a basketball). This is a fully realized, 40-plus-piece collection inspired by three key aspects of an NBA player’s life: travel, game arrivals, and press conferences.
That means the aforementioned bag has an interior strap and mesh panel to store and display a ball, but also enough room to stash, say, one of the new LVxNBA suits, which reinterpret the silhouette of the league’s logo as an all-over jacquard motif. That’s just the sort of thing to pair with black leather loafers with a tonal jacquard to match. Or you could mix it up and go a little more casual, with ankle-high boots and a royal blue, leather-and-wool hooded jacket. There’s a lot to choose from. Which brings me to the other component of this partnership.
Instead of simply releasing the collection sans fanfare, Louis Vuitton took a little trip to Madison Square Garden to create a “virtual selling experience” that gives you a closer look at everything on offer. Want to really zoom in on that cashmere hoodie? Craving a detailed inspection of those slim-fit trousers? Just curious to know what it feels like to browse some luxury menswear on the floor of one of the world’s most famous arenas? Well, lucky you. Everything—the clothing, the accessories, the shoes, the experience—is live right now and ready for you to check it out. Strap in and start clicking.
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Source : Esquire