CLIA places innovation at centre of new wave campaign

Cruise Lines International Association (CLIA) UK & Ireland has announced that its Wave 2021 campaign will be called ‘Generation Innovation’.

The campaign will promote the diverse range of innovative initiatives and activities being rolled out across the industry and by individual cruise lines, as the sector takes its next steps towards a return to service.

The cruise industry trade association will use the hashtag #GenerationInnovation on its social media channels to promote the campaign. 

Its regular ‘Cruise Podcast’ will feature guests from across the industry with innovation expertise, and ‘Wave Half-Wower Webinars’ are being introduced every Thursday in January at 09:30.

The webinars will feature four cruise line partners per episode, who will highlight their latest offers and innovations to help agents make the most of Wave.

The first episode, broadcasting tomorrow (January 7th), will comprise Celebrity Cruises, MSC Cruises, Princess Cruises and Riviera Travel.

Meanwhile, CLIA’s ongoing stakeh

Source : Breakingtravelnews