Apple’s event calendar: All the events and product releases we expect for 2021

Updated 01/26/21: We’ve updated this article with our predictions for 2021. Apple has not yet officially announced any of its events for the year, but history gives us lots of clues about what to expect.

Apple doesn’t often participate in big industry-wide events like CES or E3. The most valuable company in the world holds its own events, thank you very much. Several times a year, Apple invites the press and industry professionals out to a theater to hear all about its latest products and services. Apple calls these “Special Events,” and streams them online to its millions of fans.

There’s also WWDC, Apple’s Worldwide Developer Conference, a multi-day event in the middle of the year focused on sessions for developers, helping them make the most out of the latest Apple tools and products. It kicks off with a big keynote that serves to announce new products (typically the latest versions of iOS and macOS, as well as a few hardware products).

Here’s a list of the events we expect Apple to hold in the remainder of 2021, and what we expect the company to announce at each one. We’ll update this list throughout the year as we get a clearer picture of when Apple will take the stage and what it will announce.

March 2021

March is a bit of a wild card. Apple doesn’t hold an event in that month every year, but as its portfolio of products and services expands, it’s increasingly likely.

In 2019, the company focused on its new services: Apple TV+, Apple News+, Apple Arcade, and Apple Card. In 2020, Apple didn’t hold an event as COVID-19 surged, but instead did a direct-to-web release of the refreshed MacBook Air and iPad Pro. 

If Apple holds an event this March, it could focus on any number of products. There are rumors of a new design for the standard low-cost iPad, which certainly needs one. The iPad Pro needs a refresh with something akin to an A14X processor. There are rumors of an iPad mini update. We’re still waiting on AirTags. We’ve heard rumors of new version of the MacBook Pro and iMac, both sporting new designs and Apple silicon. And finally, Apple appears to be perpetually working on a new update of both the standard AirPods and the AirPods Pro. 

Any of these could come during a March event, but certainly not all of them. Any event in March is likely to be virtual like many of the 2020 events, thanks to the continually surging coronavirus pandemic.