Stitch Fix Created an Online Store Just for You

Algorithms: They’ve become the way of the Internet, offering content that’s entirely based on your past searches. If you perused the best romance novels lately, get ready for Danielle Steel to flood your feed. A Marvel fan? The latest trailers and the company’s merch are most likely all you see when you log on. The process makes sense: Tailoring ads to your personal tastes is a smart way to spur commerce. And Stitch Fix has been capitalizing on this practice for a decade.

Founded 2011, the retailer has become a leader in personal styling services through monthly or on-demand boxes. Think of it as a concierge, offering all the fits based on your specified budget, size, and, of course, style. These recommendations are based on a detailed questionnaire, which gathers data about your general vibe—are you dressy, trendy, classic, casual, or something else entirely?—that the company uses to inform its stylists and brand partners. With every item you keep (or not), Stitch Fix uses the transaction to inform its algorithm and, by extension, future deliveries. Feedback is also highly encouraged. Though custom-curated for you, what ends up on your doorstep is a surprise.

Until now, that is. Because the company just launched Stitch Fix Freestyle, a dedicated shopping platform on its site that allows you to purchase products directly.

That’s right, you don’t have to wait an entire month to get your fashion, well, fix. From Nike and The North Face to Marine Layer and Mountain Hardwear, the retailer has gathered styles from more than 1,000 brands that are entirely devoted to you—and that you can get your hands on readily. This means you don’t have to scroll endlessly and hop from one category to the next to find just what you’re looking for. The algorithm has done that for you.

Ready to take advantage? Check out our favorite picks from the extensive selection above, or head to Stitch Fix to take your style quiz and access your own curated shop right now. Better yet, do both.

Barry Samaha is the style commerce editor at Esquire, where he covers all things fashion and grooming.

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Source : Esquire