How we groom ourselves will always reflect our times, and let’s face it, times are feeling a little different right now. As we reemerge into a changed world, how we want to look is changing, too. We’re embracing long hair or paying more attention to our laugh lines. We’re trying new soaps and colognes because seeing people for the first time in forever makes us want to smell, well, fucking incredible. We’re shaking things up because the only choice is to move forward. And we need new products to make it happen. Our team tested hundreds to find the very best, no matter what your look is. Because looking good feels damn good. And who doesn’t want to feel good?
Everything about this shampoo, from the subtle scent to the effective but gentle clean, makes it your best all-around shampoo for everyday use.
Light Hold Hair Paste
A paste that delivers all-day hold and doesn’t flake off or dissolve even in high humidity? Look no further.
Cocomino Marula Cream Conditioner
The moisturizing power of plant oils and butters packed into this creamy conditioner is astounding. It leaves hair feeling healthy, smooth, and maybe even fuller.
Super Seed Curl Defining Crème
This lightweight cream has just the right moisturizing-to-hold ratio to keep curls of all kinds healthy, defined, and frizz-free.
You can’t argue with a shampoo (and more) that’s customized to your hair, your environment, and even your lifestyle. Fill out a short quiz and it shows up to your door a few days later.
Ocean Mist Hair Cream
This cream is essential for medium and long hair. It has just the right amount of hold and zero crunch, and it smells even better than the fancy beach house you sprang for last summer.
Switch your shiny pomade for this natural-finish wax to get an instant upgrade. The flexible hold lasts all day, and the wax can be reshaped as often as you need.
No Limit Dry Volume and Thickening Spray
A few short sprays of this magical elixir instantly make hair look thicker and fuller without stickiness. Bonus: It looks even better on day two.
Scalp Revival Charcoal + Tea Tree Cooling Hydration Scalp Mask
Let this mask sit on your scalp for ten minutes, and bask in the cooling sensation of peppermint and tea-tree oils. As you wash it out, the charcoal takes dirt and debris with it.
Complete Air Dry Cream
Longer hair can take some getting used to, but this soft-finish cream helps it air-dry smooth and frizz-free.
Minoxidil 5% Foam
Nothing beats the clinically proven results of minoxidil for hair thinning, and this foam makes it easy to apply without overdoing it.
Clinical Itch Relief Scalp Mist
Reach for this every time your scalp itches. The spray instantly soothes the scalp, and pyrithione zinc helps control dandruff.
Daily Hydrator Styling Creme
Part leave-in conditioner, part styling cream, this product is designed to nourish thick, coarse and curly hair while also defining and shaping curls. Best of all, it nourishes and energizes your scalp while keeping hair in place.
You know those moments when your hair could use a refresher, but you don’t want to load it up with more product? A few drops of this fragrance-free serum smoothes messy hair but won’t weigh it down.
Roomie Hair Cream Pomade
It starts out hard, but work it through your hands it this pomade softens up into an easy-to-apply creamy texture. Use a little bit to smooth frizz or more to wrangle even the messiest bedheads into place.
Forget crunchy curls or slicked-back helmet head. This alcohol-free gel has all the holding power you want, but the natural finish other gels just can’t give you.
Advanced Clean Dry Shampoo
Disclaimer: dry shampoo is not a substitute for actual shampoo. But this one can make your hair look and feel just as clean between washes or you’re looking like a greaseball. Use it after a sweaty gym session or keep it in your desk drawer for a quick touchup before the staff meeting.
Using this brush on dry your dry scalp or in the shower to help lather shampoo helps remove dead skin cells, product and other debris from your scalp to promote thicker, healthier hair. But we really love it because it just feels damn good.
Hydrate Spray Conditioner
A few sprays of this lightweight conditioner on damp hair transforms dry, crispy strands into a healthy, moisturized coiff—no rinsing required.
Anti-Shine Toning Lotion
Use this cooling gel right after you wash your face to control shine all day long. Or use it as your moisturizer if you have oily skin.
Prickly Pimple Patch
When you see a zit pop up, apply one of these patches immediately. The dissolving microdarts deliver acne-fighting salicylic acid below the surface to squash it quickly.
Nourish + Renew Lip Balm
Shea butter, apple extract, and black-currant-seed oil make this balm ultra-moisturizing. And the fragrance-free formula makes it way more grown-up than that cherry-flavored stick in your pocket.
Advanced Retinol + Ferulic Triple Correction Eye Serum
The lightweight gel formula smooths on easily and sinks into your skin quickly without greasy residue. The retinol in it specifically targets signs of aging around your eyes.
FAB Pharma Calamine Pore Purging Mask
The clays in this mask help clean out pores and control oil production, while the calamine helps soothe irritation. Use it once or twice a week to keep breakouts in check.
Zits have a habit of arriving at the worst time possible. Cover them up with this tinted acne cream, which camouflages their appearance and contains salicylic acid to fight them from the inside out.
Hydrating Night Lotion
Skin regenerates at night; using this lightweight lotion before bed gives your cells the moisture and protection they need to perform at their best.
Retinol Skin-Renewing Daily Micro-Dose Serum
The retinol in this serum is potent, but the dose is still small enough for daily use, which makes it perfect for beginners and pros alike. Use it every night to fight signs of aging, smooth uneven texture, and curb breakouts.
The Hydrating Infused Emulsion
Forget thick, oily moisturizers and pick up this emulsion instead. The watery formula instantly sinks into skin with no stickiness and keeps your face hydrated the whole day.
Invisible Daily Defense Sunscreen Lotion SPF 60+
You won’t even know you’re wearing sunscreen with this lightweight formula. It disappears on all skin tones without a white cast and yet still delivers the high-grade sun protection your skin needs.
PRO Strength Microdermabrasion Blackhead Eliminator
Not only do the tiny exfoliating crystals in this cream smooth away rough, dry skin without scraping, but there are also chemical and enzyme exfoliators to remove debris down in pores.
Resurface+ AHA/BHA Enzyme Exfoliating Pads
Swipe one of these pads over your cleansed face a few times a week and the cocktail of exfoliating acids will help lighten dark spots while keeping your skin clear and your face bright.
Truth Juice Daily Cleanser
The orange scent wakes you up with a smack of citrus, but the real reason to use this is the unmatched fresh feeling it gives your mug.
Bro Mask Eye Gels
Slap these hydrogel mini-masks under your eyes when you need to depuff bags, smooth fine lines, or just wake up your peepers after a late night. We like to keep them in the fridge for more cooling action.
Energising Sheet Mask
Pop on one of these bamboo fiber sheet masks and within minutes your skin feels soothed, more hydrated and looks brighter.
Retinol Night Cream No. 1
There’s enough retinol in this formula to deliver the anti-aging, skin boosting results you want, but not so much that beginners can’t use it. The creamy formula soothes your skin while the retinol goes to work (no irritation here!).
Africa’s Secret Moisturizing Multi-Use Balm
Use this thick balm instead of old-school, petroleum-based versions. The natural ingredients, like shea butter and coconut oil, hydrate and protect dry, cracked skin just as well—hell, maybe even better.
Men’s Manicure Set
This set includes everything you need to keep your digits in check: a file, clipper, and buffer, but also clear coat and nail polish if you’re looking to level up.
MotionSense Coconut & Mint Dry Spray Antiperspirant Deodorant
You can’t beat the clean scent of this deodorant, which keeps pits fresh but doesn’t overpower your cologne. The spray formulation means it doesn’t leave any residue on your clothes, either.
Acne Clearing Body Scrub
This gentle, daily-use body wash has dissolving vitamin-E beads for exfoliation and a low dose of salicylic acid to keep body breakouts in check.
Aloe Vera Gel
Slather on this cooling aloe gel (with 90 percent aloe vera juice) after you get sunburned, but also any time the skin on your body or face is feeling dry or angry.
Grit Bar Soap
This bar strikes exactly the right balance between exfoliating and moisturizing, making it ideal for those with sensitive skin.
Sweet Coconut Deodorant with Shea Butter
This natural deodorant has more in common with a lotion than the stick you’re used to. (It’s all the moisturizing shea butter in the formula.) The summery coconut scent lasts all day.
Heritage All-In-One Body Wash
The invigorating herbal/citrus scent first sold us on this wash, and the cleansing moisturizers that leave your skin feeling fresh but not dry took it over the top.
Bump & Smooth CBD Body Serum
If you’re not a lotion guy, use this lightweight serum weekly to smooth away rough patches and bumps easily. The CBD in the formula helps prevent irritation.
Anyone with body acne knows that the hardest part is actually reaching the breakouts. This spray is easy to apply evenly on your back (no rubbing required) and contains both salicylic acid and zinc to help control pimples.
Classic Lotion SPF 30
Remember the tropical-scented sunscreens you used as a kid? This new screen smells exactly like that but rubs in way easier and without greasiness. It’s the ideal formula for a sunscreen you’ll actually want to use.
We were blown away by how effectively this trimmer does its job (no need to go back over the same spot multiple times) and how easy it is to maneuver into hard-to-reach areas.
Magnesium Reset Spray
Not only is this spray packed with powerful antioxidants to boost your skin health, but it also delivers a burst of magnesium to help soothe sore muscles and aromatherapeutic oils to chill out your mind.
Clinical Care 2-in-1 Hand Sanitizer Lotion
Living in a world where hand sanitizer is an essential also means your hands are almost always achingly dry. This lotion kills germs (important!) but also leaves your hands smooth and soft (just as important!).
Advanced Scar Control
Scars are notoriously hard to treat, but just a dab of this silicone gel can help new scars from forming and diminish the appearance of old ones—no matter where on your body it is.
Use it for the minty cooling sensation that instantly soothes your dogs when they’re barking. Keep using it because of how soft and smooth the shea butter makes them feel.
Sun Oud & Spice
Wearing this cologne feels like having dinner in the middle of the world’s fanciest spice market. The rich, enveloping scent of oud is complemented by warm cinnamon and earthy patchouli to create a feast for the senses.
Big concentrations of galbanum and yuzu in this spritz give the impression of wild foliage, while notes of petrichor (literally the smell of fresh rain) and concrete deliver an urban quality—like a city block being overtaken by nature.
Hero Eau de Toilette
The cedarwood in this dynamic fragrance is the star, but it’s not heavy or overly woody thanks to the prickly juniper and spicy black pepper. It’s the kind of cologne that invites people to lean in more—and isn’t that the point?
The Hedonist Eau de Parfum
This clean, modern, energizing scent blends notes of bergamot, vetiver, and cedarwood to create something both bright and a bit woody. As it dries down, musk shines through to bring out a sexy vibe.
H24 Eau de Toilette
At first spray, this cologne blasts your nose with a bouquet of clary sage, narcissus, and rosewood. But the real magic starts once it dries down and a buzzy, metallic note emerges that makes it completely unique.
Explorer Ultra Blue Eau de Parfum
Spray this refreshing, marine-inspired scent whenever you want to keep the summer vibes on high. Citrus blended with salty aquatic notes and ambergris instantly make you feel as if you’re catching waves.
Ralph’s Club Eau de Parfum
Think of this as your favorite Polo cologne but in black tie. It leans heavily on woody notes made modern with the addition of lavender and clary sage for a mature, elegant feeling that turns every party into a night to remember.
Defy Eau de Toilette
You can’t argue with the fresh factor of bergamot, mandarin, and lavender, which give this cologne a bright, awake feeling. Add in vetiver, amber, and wood notes and you have a masculine scent that is equally appropriate at the office, a concert, and anywhere in between.
Think of the woody, fresh, and spicy alchemy that everyone loves about the original Sauvage, but dial it up in intensity. This more concentrated version is somehow familiar and completely surprising, and lasts from morning to night with just a few sprays.
Apple Brandy on the Rocks
There’s apple in the name but this cologne is anything but sweet. Instead, it smells more like swirling a snifter of brandy next to a roaring fire thanks to notes of cardamom, cedar, rum, moss, and vanilla.
A Gloaming Night
There’s a healthy dose of masculine vetiver in this intoxicating scent, but it’s combined with patchouli and cinnamon to create something completely unexpected. It’s deep, dark, and sexy yet surprisingly wearable.
Light this candle before a soak in the tub and your bathroom is instantly filled with the warm, spicy-sweet scents of myrrh and vanilla, with a few florals thrown in for good measure. It’s cozy yet somehow mysterious, too.
Le Diffuseur Spiritus Sancti
If open flames aren’t your thing, set this reed diffuser on the sink during your nightly skin-care regimen to get the spicy, mystical feeling of incense without the fire hazard.
Beard + Face Wash, Sea Salt
The creamy texture of this cleansing wash makes it feel like moisturizer for your beard, but it won’t weigh down your whiskers, leaving them clean and crumb-free.
Forza d’Agrò After Shave Serum
Natural ingredients like spirulina and white nettle soothe post-shave irritation and calm razor burn immediately. Use it after you shave or as a face serum when you don’t.
Keeping your lines crisp is a breeze with this razor, which is designed to shave close without irritating the sensitive skin on your neck. Each cartridge has a bonus trimmer to make that shape-up even easier.
Planet Kind Razor Starter Kit
The reusable handle is made from 60 percent recycled plastic, and everything else is completely recyclable as well, but the best thing about it is that it just plain works—and works damn well.
A little goes a long way with this thick beard balm that gives your whiskers a surprisingly light and natural finish. A tiny bit smooths flyaways and keeps your beard in shape all day.
Who needs gobs of lather when you have a moisturizing cream that softens hair to make shaving easier and leaves skin feeling smooth and fresh?
Precision Power Beard, Mustache, and Hair Trimmer
Inside is a powerful 9,800-cuts-per-minute motor that slashes through even the thickest chin whiskers in a flash. Outside is a dial that toggles through 19 different length settings in seconds.
Beard & Hair Conditioner Spray
Greasy beards are a thing of the past thanks to this lightweight leave-in conditioner. A few spritzes smooths whiskers and detangles wiry hairs.
Black Pepper & Cedar Beard Oil
The subtle, spicy scent of this quick-absorbing beard oil made it a clear winner. It’s not cloying or fake smelling and doesn’t linger in your nostrils all day.
A manual toothbrush that gives an unparalleled clean is great and all, but this one goes over the top by offering replaceable heads, which means 60 percent less plastic waste over two years compared with traditional toothbrushes.
Renewal Whitening Restoration Gel Toothpaste
This impressively minty toothpaste leaves your mouth feeling fresh and your teeth looking whiter, and it helps protect your gums from gingivitis and inflammation.
Refillable Floss Set
This floss expands when it touches saliva, so it hugs every nook and cranny between your teeth. The charcoal coating helps reduce stains but also means you can see everything that comes out of your mouth (gross but satisfying).
9900 Prestige Electric Toothbrush
Nothing tops the sheer teeth-cleaning power of this electric toothbrush, which senses when you’re pressing too hard and automatically adjusts. It also comes with an app that’ll help you improve your brushing habits.
Teeth Whitening Kit
Apply some whitening serum, plug the LED mouthpiece into your phone, and in less than 30 minutes your teeth will emerge whiter than before. After two weeks, our teeth were blinding.
This mouthwash is delicious and freshens breath instantly, but it’s a winner because it helps protect against cavities and brightens your teeth.
On-the-Go Anticavity Toothpaste Tabs
Instead of popping a mint when your mouth feels fuzzy, grab your toothbrush and crush one of these pellets between your teeth. It instantly turns to toothpaste for a quick brush wherever you are. Bonus: they’re waterless and way more eco-friendly than an old school tube of paste.
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Source : Esquire