Lululemon doesn’t have a sale section—at least not word for word. The brand calls it “We Made Too Much,” and if you’ve ever bought something from the site, you probably understand why. For the uninitiated, Lululemon is a leader in all things activewear. Need to run a mile, or two, or ten? Its shorts and leggings are made to go the distance. Obviously, you’ll need a top and jacket, in case you prefer winding trails over a treadmill. Don’t worry, because you can take your pick from all the styles, lengths, and colors available. Or maybe you’re a yogi, trying desperately to master taraksvasana, and require the perfect pair of pants that’ll get you there. Well, the buck pretty much stops at Lululemon.
Indeed, the range the brand offers is just so good that collections often sell out without being discounted. This is because of the heavy emphasis it places on quality and style. Sure, many wave that banner, most of the time too carelessly, but Lululemon really means it. Ergo, when it says it has made too much, that’s probably the case. And when prices do get slashed—and significantly, too—it’s best to jump on it quickly. This sentiment is especially consequential on Cyber Monday.
Lululemon already had pieces in its “We Made Too Much” section, many of which had discounts around 40 percent. But for the two holiest days in e-commerce, the brand has cut prices on some in-demand full-price items, from marbled hoodies to performance tees. And some choice SKUs are marked down by 50 percent. This is a virtually steal, folks. Like we said, it’s rare that reductions happen at all, so get your hands on some of the best activewear while supplies last.
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Source : Esquire