JJJJound’s New Balance 990v3 ‘Olive’ Delivers Appropriately JJJJound-y Vibes

Sometimes, the mood just strikes. And when that mood is something along the lines of “inarticulably cool, minimalist but sometimes a little bit not, and just generally vibey…in a good way,” there’s a very good chance JJJJound is involved. Because for all the work founder Justin Saunders has done since first curating the mood board that captivated the internet way back when—collaborating with brands ranging from Eddie Bauer and Danner to Reebok and Bape—the best way to describe the overarching JJJJound aesthetic remains, well, “a mood.”

Though there are some clear through lines, like a subtle approach to color and a heaping application of restraint when it comes to logos or graphics, the thing that really characterizes a JJJJound collaboration is that it just feels like one. Take, for instance, the New Balance 990v3 ($250) that’s launching on February 24 at noon EST on JJJJound’s site before getting a wider release through New Balance on March 3. Done up in olive green suede and mesh with a black “N” and the classic, reflective gray on the heel and tongue, it’s a thoroughly JJJJound joint, even if it’s a higher-contrast take on a well-loved NB silhouette than his prior 992s and 990v4s (both of which went with a slightly more tonal approach).

The JJJJound x New Balance 990v3 “Olive” retails for $250.

Keith Ewenson

This sense of “JJJJound-ness” is, to be clear, a good thing. We’re (hopefully) coming off a long period of logo-heavy maximalism in which a lot of brands felt compelled to declare their point of view in no uncertain terms. Throughout that, Saunders’s approach has felt like a breath of fresh air. And now, it feels like it might be the way forward. And if you’re striding into this brave new future with a pair of these 990s on your feet? All the better.

an on feet look at the jjjjound x new balance 990v3 olive
An on-feet look at the JJJJound x New Balance 990v3 “Olive.”

Keith Ewenson

Jonathan Evans is the style director of Esquire, covering all things fashion, grooming, accessories, and, of course, sneakers.

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Source : Esquire