24 Black-Owned Grooming Brands to Support Now and Always

Here’s the thing about grooming: Everyone wants to look good, but everyone has specific issues that they need products to address. The problem comes when the needs of certain people are not met. People of color have tremendous buying power, and yet, product lines directed to their specific needs and founded by Black entrepreneurs are underrepresented on the shelves of major retailers (or relegated to a separate section). Since fashion designer Aurora James started the 15 Percent Pledge, a call for major retailers to dedicate 15 percent of shelf space to Black-owned brands to support Black-owned business; and the Pull Up For Change initiative, started by beauty brand founder Sharon Chuter, asking fashion and beauty brands to disclose how many on their staff, including executive teams, are BIPOC—the brands you’re using to wash your face and condition your beard are in the spotlight.

This is all great, but you don’t need to sit around waiting for your local drugstore to change its stock to support Black-owned grooming companies. You can use your wallet to put your money where your mouth is and find exciting new brands to overhaul your grooming routine. Start with this list, which includes some of our own favorite brands plus recommendations from other amazing lists out there. You may already know some of these brands and some you may not, but they can all fit into your grooming routine no matter how simple or extensive it is.

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Beard Trimmer


Universal Moisture Essence

Beneath Your Mask

Heal Whipped Skin Soufflé


Charcoal + Coconut Oil Micro-Exfoliating Scalp SCurb


Beard Kit

Now 21% off

Frederick Benjamin

The Groomer’s Choice Kit


Full Coverage Mineral Body Sunscreen

GlowRx Skincare

Moringa Luminous Face Oil

Hair Rules

Hydrating Finishing Balm


Moisturizing Shampoo


Invisible Daily SPF 30 Sunscreen


Sweet Cleansing Oil Balm

Oyin Handmade

Frank Juice Herbal Leave-In Hair Tonic

Pattern Beauty

Leave In Conditioner

Scotch Porter

Beard Kit

The Doux

One Love Co-Wash

Qhemet Biologics

Castor & Moringa Softening Serum

The Mane Choice

Head Honcho Hair & Beard Oil + Butter The Balm

Now 25% off

Velvet Noir Beard & Skin Care

Moisturizing Beard Oil

Oasis Haircare

Nourishing Golden Oil


Miracle RepaiRx Protective Leave In Conditioner

Mielle Organics

Rosemary Mint Scalp & Hair Strengthening Oil

Nae Nae’s

Hair Boost


Moroccan Rhassoul 5-in-1 Clay Treatment

Garrett Munce writes about men’s style and grooming.
Commerce Editor Jacorey Moon is a commerce editor at Hearst Magazines, where he covers small businesses, LGBTQ-owned businesses, BIPOC-owned businesses, fashion and grooming.

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Source : Esquire