MeUndies is listening. Not in the creepy way, mind you, just to what customers who wear the direct-to-consumer brand’s products actually want from their most foundational of garments. The answer was loud and clear: More sizes for a wider range of bodies. So MeUndies went about making that happen.
The process took around six months, and used real human bodies (instead of industrial sewing patterns) to create a newly reimagined range of sizes running the gamut from S to 4XL. Need something else, like an XXS or a 5XL? You can just click a link on the MeUndies site and the company will make you a pair in that size and send it your way, free of cost. The suite of sizes and the new feature rolled out for women last month, but arrives for men this week.
In tandem with the new, inclusive sizing, MeUndies reworked one of its classic underwear shapes: the brief. The style got a whole host of new features and subtle tweaks to make it fit more comfortably throughout the day.
The leg openings have more elastic, so there’s less chance of slippage. The waist is relaxed, so it doesn’t dig in. The seat and front legs offer more coverage, for a squared shape that’ll make fans of trunks and shorter boxer-briefs wonder why they don’t have some traditional briefs in their rotation. And, finally, the front pouch is re-engineered for more support (a.k.a., no more need for mid-day, er, adjustments).
Also notable is what hasn’t changed in the midst of all these shifts at MeUndies. The garments are still made from a super-soft micro-modal blend that feels great and wicks moisture, for one. And the brand’s pricing system—in which you get a discount by ordering monthly deliveries instead of one-off purchases—is still there to save you money. The best of the old, with a shot of the new-and-improved. Sounds like a pretty great combo to me.
Source : Esquire