Saga Holidays last week launched its biggest integrated brand campaign for 2023 to support the launch of its new ‘Tailor-Made Travel by Saga’ holidays product.
Stuart Beamish, Group Chief Customer Officer said: “As Saga continues to operate as a champion for people over 50, we are taking this opportunity to bust open the myths associated with our audience. Our aim as a brand and through this advert is to challenge perceptions and to reflect our customers as the experienced individuals they are.”
The ad, called ‘You’re not wrong’, launches with a hero 60-second version featuring actor Nicholas Farrell, who appeared in the brand’s ‘Experience is Everything’ campaign.
View and download the new Saga you’re not wrong advert: https://www.youtube.com/watch?v=0kTP10EVyUQ&feature=youtu.be
While assumptions may suggest that
Source : Breakingtravelnews