How to watch Apple’s ‘By innovation only’ event on September 10

Apple calls its next event “By innovation only” and the company is expected to announce a trio of iPhones (likely bearing the iPhone 11 name), and perhaps a few other surprises. We may also get final pricing and launch dates for Apple Arcade and Apple TV+.

The event itself begins at 10 a.m. Pacific time on Tuesday, September 10.

No matter how you want to watch it, you’ll find links and requirements for each method below.

Watch on an iPhone, iPad, or iPod touch

You can watch the event on your iPhone, iPad, or iPod touch using Safari. According to Apple, your device needs to run iOS 10 or later. You’ll need to navigate to the  Apple events website.

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With your iOS device you can watch on the web.

Watch on a Mac

As with iOS devices, you can watch the event on your Mac though Safari. Apple says that your Mac needs to be running macOS Sierra 10.12 (Sierra) or later. You can access the event’s live video stream through this link. 

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Watch live on YouTube

Apple often makes its events available to stream on YouTube hours or days after it takes place, but for the first time, the company will stream there live. This is probably the easiest way to watch the event on any device. Just go to the Apple event video on YouTube. If you go early, you can set a reminder.

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Watch via Twitter

Apple is providing a live stream of the event on Twitter. The Apple Twitter feed is available at If you view this tweet and Like it, Apple will send you a reminder before the event starts.

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Watch on an Apple TV

You can watch the event using the Apple Events app on Apple TV.