By Andy Hayes, news reporter
Italian Vogue has printed its latest edition without photoshoot snaps to reduce the “significant environmental impact” of publishing fashion magazines.
Instead, artists have “portrayed the faces of real women” without “travelling, shipping clothes or polluting in any way”.
Explaining his decision, editor Emanuele Farneti highlighted the resources that had been used to produce eight features in the September issue.
Image: Pic: David Salle/Condé Nast Italia
Image: Pic: Cassi Namoda/Condé Nast Italia
One hundred and fifty people were involved, he said, taking “about 20 flights and a dozen or so train journeys”.
There were “60 international deliveries”, lights were “switched on for at least 10 hours non-stop”, powered partly by “gasoline-fuelled generators”.
The various photoshoots needed catering services, “plastic to wrap the garments, electricity to recharge phones (and) cameras”.
The challenge, Mr Farneti said, was to “prove that, as an exception, it is possible to show clothes without photographing them”.
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He said that “intellectual honesty” means admitting there is a “significant environmental impact associated with publishing a fashion magazine”.
It is the first time the fashion bible has been published with an illustrated cover, he said, adding: “As far as I know, since the existence of photography, no Vogue has ever printed an issue without including this medium.”
Image: Pic: Delphine Desane/Condé Nast Italia
Image: Pic: Yoshitaka Amano/Condé Nast Italia
Artists contributing to the special edition include Yoshitaka Amano, described as “one of Japan’s finest fantasy artists”, and “veteran erotic comic book artist” Milo Manara.
In future, the publication will be wrapped in compostable plastic, which Mr Farneti described as a “substantial but necessary added cost”.
He pondered whether “fashion, with its obsessive need for novelty and its fetish with possession”, can “aspire to be genuinely sustainable”.
Image: Pic: Vanessa Beecroft/Condé Nast Italia
Money saved in producing the new issue will be donated to a building in Venice – Fondazione Querini Stampalia – which stays open at night for students when lights are switched off in the rest of the city.
All 26 Vogue editors recently issued a statement pledging their “respect” for the “natural environment”, adding that three quarters of Vogue readers “rate sustainable fashion as important to them”.
Source : Sky News