A community knitting group in New Zealand is “delighted” that sales have soared after Prince Harry and Meghan’s baby Archie was photographed wearing one of its hats.
A picture of the prince holding his young son, who wore a grey hat with two bobbles while in Canada, was posted on the royal couple’s Instagram account to celebrate the new year.
The hat had been knitted by social enterprise Make Give Live, which aims to tackle loneliness and improve mental health, as well as donating a hat to someone in need in New Zealand for each one bought.
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The group has reportedly received more than 10 times the number of orders it normally gets in a whole month.
Make Give Live has now posted a message at the top of its website about what it is calling “The Archie Effect!”.
The statement read: “We are delighted to have received so many orders over the last few days enabling us to continue to make an impact across New Zealand.
“All our products are handmade by our community groups and so, any orders placed now will experience a delay in delivery.
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“Please sign up to our newsletter below to be kept up to date with stock availability.
“Thank you so much for your patience and support!”
Writing on Instagram, the group pointed out that Archie having a hat meant a New Zealander in need will also have received one.
The post said: “We are so happy to see that the gorgeous little Make Give Live hat that Archie got before he was born has kept his head warm this year.
“Beautiful NZ Merino in the cutest ever style, even better is that his beanie has ensured that the head of someone in real need in NZ was kept warm too. Go Archie!”
On its website, Make Give Live says it has more than 200 hat makers who have signed up to be part of groups around New Zealand.
Source : Sky News