SHIC 2020: Accor reaffirms commitment to Saudi development

Accor will be highlighting its role as a pioneer of new lifestyle experiences during the second Saudi Arabian Hospitality Investment Conference.

The event takes place this week in Riyadh.

The group, which is already the leading operator in the kingdom with 36 properties (close to 14,000 rooms) and 45 more in the pipeline, will outline its plans to introduce new hospitality concepts and dynamic brands that will set new trends in Saudi Arabia.

From exclusive tented camps, conservation-led projects, all-inclusive resorts and extended-stay and branded residences to cutting-edge dining, wellness, adventure and entertainment experiences that are new to Saudi Arabia, Accor will emphasise how its investment in the country’s future goes beyond hotel development.

The company also aims to support the Vision 2030 goals of transforming the kingdom into an exceptional destination.

“SHIC’s theme, ‘Transform Tomorrow’, could not be more apt for Accor as we look to leverage our unrivalled portfolio of diverse brands and spearhead new lifestyle experiences that showcase and preserve the very best of Saudi Arabia,” said Mark Willis, chief executive, Accor Middle East & Africa.

“As a key stakeh

Source : Breakingtravelnews