Experience Hub, the trade and promotion arm of Yas Island Abu Dhabi, has signed a partnership with Etihad Holidays.
The deal is designed to enhance Abu Dhabi’s positioning as a global destination for leisure and cultural experiences.
It outlines how the two organisations will collaborate to increase awareness and visitation to Abu Dhabi as well as improve the overall guest booking experience and drive longer lengths-of-stay.
The agreement between Experience Hub and Etihad Holidays also aims to increase layover and stopovers in the capital, with a keen focus on key markets including the GCC, Europe, India and China.
Additionally, the deal includes essential collaborative tactics such as trade events and annual familiarisation trips to highlight Abu Dhabi’s world-class leisure and cultural offerings; as well as developing and facilitating destination and product awareness workshops.
Commenting on the agreement, Experience Hub general manager, Liam Findlay, said: “This deal strengthens our existing ties with an already esteemed partner and valued stakeh
Source : Breakingtravelnews