You ever “read” one of those random marketing briefs about the changing habits of the “new Millennial male” that come out, like, once a week? C’mon, there can’t be THAT many exciting insights to share, especially when at least half of them are super broad ambiguities that don’t surprise anyone to begin with. I call bullshit. Well, mostly.
One thing the marketing wizards were wise enough to cotton on to is that if you’re a relatively young dude, chances are you’re doing a whole lot of different shit all at once (and all throughout the day). And never is that more true than when it comes to travel, you cultured cosmopolitan, you.
If you’ve ever been in a pinch trying to pack for a trip that requires a wide variety of different outfit options (which should be every trip, if you’re planning to flex) and were forced to make do with cramming all your shit into one overstuffed carryall, you definitely know the vibes. The struggle is very real.
Well, struggle no longer: Halfday is here to save your sorry ass. The brand’s debut product is the Garment Duffle, a jack-of-all-trades bag specifically designed for travel, with that exact situation in mind. It’s made from durable, water-resistant 420D Oxford polyester (in hunter green or navy blue), holds a suit or tux as well as a full load of clothes and shoes, and it’s retailing for the wallet-friendly price of $95.
Here’s how it works, in a little more detail: The portion of the bag that forms the exterior is actually a proper garment bag that folds over and zips onto size panels, creating a duffle bag. That means you can pack your finest Italian tailoring—hanger included—without worrying about fucking it up. Once that’s done, you just zip the duffle into shape and you’ve got room for the rest of your folded clothes and other necessities, plus shoes in separate pockets that fit up to a size 13. Handy! All that, plus a sleek, subtly-branded look befitting your man-about-town status, for below a Benjamin.
Listen, man, I don’t pack light. When I come through to any new locale I’m bringing my whole closet with me so I can set up shop ASAP and start cheffing up fits in front of the closest full-body mirror while bumping aggressively loud old-school hip-hop. You best believe my boys are flying out to gas me up so we can all get these fits off together regardless of wherever the fuck we are.
Let Halfday handle the packing part of your next weekend excursion, while you pay some much-needed attention to your drip. Safe travels and stay stunting, my friends.
Source : Esquire