The World’s Most Private High-End Watch Event Just Went Public

Watches & Wonders, the recently renamed SIHH (or Salon International de l’Haute Horlogerie) is a trade show that once a year features most, if not all, of the best watchmakers in the very-high-end watch game. It is arguably the most private multi-brand event in the watch calendar. Even as a bona fide watch writer you can’t just rock up and buy a ticket—you have to be invited (and mind your Ps and Qs). But in our constantly moving landscape, nothing is for certain anymore.

There were already major shifts afoot in the watch industry in the past two years between the very select Geneva show and the giant Basel watch fair, but these have only been accelerated by the COVID-19 pandemic. Both events have been cancelled for 2020, however these rip-tides in the normally staid Swiss watch industry are also creating interesting opportunities for all of us. Starting at the crack of dawn tomorrow, Watches & Wonders is, for first time ever (possibly the only time ever), an online festival of horology that is open to all enthusiasts.

CHECK OUT WATCHES & WONDERS

If you fancy yourself as a watch geek, Watches & Wonders is open, digitally, from 6 a.m. EDT Saturday. So if you’d like to spend your breakfast—or, hell, your whole weekend (what’s a weekend anyway?)—wallowing in the latest horological novelties from some of the best watchmakers in the world, then click right here and enjoy. And look out for a Dialed In: Highlights of Geneva on this very site next week.

Nick Sullivan is Creative Director at Equire, where he served as Fashion Director from 2004 until 2019.

Source : Esquire