When Tie Bar went live way back in 2004, the idea behind the site was straightforward: provide stylish dudes around the world with an online shop stocked with a seemingly endless array of ties, all at a price-point that belied the craftsmanship involved. A lot’s changed in the wonderful world of online shopping since then, but in the 15+ years since the brand launched, Tie Bar’s value proposition is still one to beat.
SHOP NEW TIES
Over the last decade, Tie Bar has expanded beyond neckwear and its accouterments, parlaying the identity it established for itself online into physical storefronts in cities across the country and slowly branching out into clothing. And now, the brand—never one to rest on its laurels, thankfully—is set to launch the latest iteration of its site, centered around a new look and a super-streamlined shopping experience while doubling-down on the OG products that earned it legions of loyal fans (and made the brand a perennial favorite here at Esquire HQ).
Here’s the really good news: Esquire readers get early access to shop the new goods a full day before everyone else. So get in, and get something good.
SHOP NEW SHIRTS
Though this expansion into new product categories like boldly-printed short-sleeve shirts and perfect-for-spring polos its most robust apparel launch to date, the brand hasn’t lost sight of the core offerings that made it so beloved in the first place. Namely, ties—and lots of ’em. To coincide with the newly-redesigned site, Tie Bar is debuting a capsule collection of neckwear styles using Liberty of London’s signature floral fabrics, along with a brand spanking new selection of unlined tie options perfect for warmer weather. (Or for when you feel like your entire life is slowly slipping away, and the only thing that’ll temporarily soothe your nerves is buttoning up a shirt with actual buttons and tying one on. Either/or, really. Your call.)
SHOP NEW POLOS
Remember: if you’re reading this, you’ve got the inside line on all the new stuff. While the rest of the world waits, you can stock up on new spring gear. So, what are you waiting for? Just click the link here and head on over to the Tie Bar site to stock up on all the spring essentials you need while supplies last.
Source : Esquire