Watch Mdou Moctar’s Video for New Song “Imouhar”

Mdou Moctar have shared a video for their new song “Imouhar.” The track is taken from the Nigerien band’s forthcoming album, Funeral for Justice, which is out May 3 via Matador. Check out the colorful, eye-popping video, made in collaboration with the production company Anima Works, below.

“Imouhar,” according to the group, calls on “the Tuareg people to which the band belong to preserve their Tamasheq language.” “People here are just using French,” Mdou Moctar said in a press statement. “They’re starting to forget their own language. We feel like in a hundred years no one will speak good Tamasheq, and that’s so scary for us.”