INNOVETOWN​ – FIA Programme- Revolutionizing Roadside Assistance​ [AAT, Tanzania]

FIA Programme- Revolutionizing Roadside Assistance

Innovetown wants to revolutionize traditional breakdown services by integrating cutting-edge technology and fostering extensive stakeholder engagement, driving continuous enhancement and securing a distinctive competitive edge. With a keen focus on refining Brand Positioning, App Development, Social Media and Content/Digital Marketing, and Stakeholders’ Involvement, this initiative promises to serve as a transformative catalyst, propelling growth and ensuring long-term sustainability within the dynamic automotive services industry. Despite the launch of AAT’s Roadside Assistance project in 2022, sales growth has been gradual until 2023.​