The social media company X is closing its San Francisco office “over the next few weeks,” according to an internal email sent out by CEO Linda Yaccarino earlier today. “This is an important decision that impacts many of you, but it is the right one for our company in the long term,” Yaccarino wrote in the email, first reported by The New York Times.
Employees in San Francisco reportedly will be moved to new locations in the Bay Area, “including the existing office in San Jose and a new engineering focused shared space with [xAI, Musk’s AI startup] in Palo Alto,” the note said. The company’s executive team is said to be working on “transportation options” for staff. X did not respond to WIRED’s request for comment.
The official announcement comes a few weeks after Musk said in a post on X that he planned to move X and SpaceX headquarters to Texas. X would move to Austin, specifically, Musk said at the time. Bloomberg reported earlier this year that X had already been staffing up a trust and safety team for X based in Austin.
While the state of Texas is known to be more business-friendly than California—it has one of the lowest tax burdens in the US—Musk’s publicly stated reasoning for the move to Texas was more ideological than financial. He said at the time that the “final straw” was a new California law that aims to protect the privacy of transgender children, which he perceived to be “attacking both families and companies.” He also said that he’s “had enough of dodging gangs of violent drug addicts just to get in and out of the building.”
The latest update from Yaccarino suggests it’s the San Francisco office, specifically, that is the thorn in X’s side. And it’s an about-face for Musk, who tweeted a year ago that, despite incentives to move out of San Francisco, X would not move its HQ out of the city. “You only know who your real friends are when the chips are down,” he waxed poetically on X. “San Francisco, beautiful San Francisco, though others forsake you, we will always be your friend.”
The shuttering of the X office marks the end of an era for the company formerly known as Twitter, and for the historic Mid-Market neighborhood that in the 2010s managed to lure in burgeoning tech companies like Twitter, Uber, Spotify, and Square.
Twitter’s earliest offices were in SoMa, or the South of Market neighborhood of San Francisco, until 2011, when then mayor Ed Lee instituted a controversial tax break for tech companies. The ruling erased the 1.5 percent payroll tax for companies that moved into certain Mid-Market buildings. Twitter jumped at the opportunity.
The company was considered an anchor tenant in a densely populated neighborhood marked by homelessness and open drug use. Suddenly an airy, high-end food market, a Blue Bottle Coffee shop, and tech workers with MacBooks and overpriced sneakers dotted Market Street, alongside people in various states of distress camped out in front of still-vacant storefronts.
The end results of Lee’s tax breaks and revitalization plans for the neighborhood are a topic of debate, and the pandemic has been a hugely complicating factor, with reports suggesting that San Francisco’s office spaces are more than a third vacant on average.
Musk, now famously, carried a sink into the Twitter offices just after he closed the deal to buy the platform in October 2022, tweeting, “Let that sink in!” After changing the company name to X in summer 2023, Musk erected a giant, blinking X atop the offices, only to be compelled to take it down days later when the San Francisco Department of Building Inspection received dozens of complaints about the flashing lights and concerns about the sign’s structural safety.
X also was allegedly a poor tenant in the Musk era: Its landlord, SRI Nine Market Square, in early 2023 filed a suit against X for more than $3 million in unpaid rent. SRI Nine Market sought to extend Twitter’s line of credit to $10 million as an assurance that future rent would be paid. Other vendors also have sued X for failing to pay its bills.
But in January of this year, SRI Nine Market dropped the case, Reuters reported. It’s unclear why. SRI Nine Market did not respond to an inquiry on the current state of X’s lease and whether the company would be breaking said lease by vacating its office space in the coming weeks.
Source : Wired
