Mirai, the provider of technology and operations support to help hotels sell in the direct channel, has today unveiled new findings on the impact of the European Union’s Digital Markets Act (DMA) on the direct sale of hotel reservations within the European Union (EU) when compared with non-EU markets.
Mirai’s latest analysis reveals that the DMA has led to Google suffering an overall 1% decline in its market share of all direct hotel bookings within the EU, marking a significant shift in how users interact with hotels via Google platforms.
Source : Breakingtravel
