Wyndham Grows Direct Franchising Business in China; Signs Nearly 600 Hotels Over Five Years

Wyndham Hotels & Resorts surpassed a major milestone in China: signing nearly 600 direct franchise agreements across the country in just five years. The achievement is a testament to Wyndham’s owner-first approach to franchising and increased efforts in recent years to reduce its reliance for growth on master licensees—a move underscored in 2019 when the Company reacquired direct franchising rights for its Days Inn brand in China.