The Data Appeal Company – Almawave Group has analyzed price trends for hotels and short-term rentals in over 25 European capitals and destinations, providing valuable insights into the shifting dynamics of travel preferences as we approach New Year’s Eve 2024. Utilizing D/AI Destinations, their proprietary data analysis platform, the study compared rates published on major OTAs for December 31, 2024, with those of the previous year.
Short-term rentals outpace hotels
Apartments and private homes continue to dominate the holiday accommodation market, even during New Year’s celebrations. The sharp rise in short-term rental prices across most European cities compared to last year reflects their growing appeal among travelers seeking unique and flexible lodging options. However, this popularity comes at a cost.
Source : Breakingtravel
