ALL, Accor’s award-winning loyalty program reaches 100 million global members

Accor, a world-leading hospitality Group, today announces its global loyalty and reward program, ALL, has welcomed its 100 millionth member demonstrating its attractiveness and rapid growth. One of the top-performing loyalty programs globally, ALL provides exclusive access to hotel rooms at the best price, unique experiences, and an all-in-one booking platform designed to enhance premium and lifestyle experiences both during and beyond the hotel stay. Its mission is to boost traffic and direct revenues for hotel owners while providing unrivalled choice to Accor guests and empowering members to live passionately through varied rewards, services, and experiences.

Source : Breakingtravel