Today, the Fédération Internationale de l’Automobile (FIA) is proud to announce its all-new FIA Smart Driving Challenge (FIA SDC) ambassador line-up.
Dania Akeel (W2RC), Roman Bilinski (FIA F3), Maro Engel (FIA GT World Cup, DTM), Taylor Gill (JWRC), Romet Jürgenson (WRC2), Aliyyah Koloc (W2RC), and Yifei Ye (WEC) will join the FIA in promoting safe and sustainable driving within the dedicated FIA SDC app.
App users will now have the opportunity to join ambassadors’ teams and access exclusive content from their driver of choice.
FIA President Mohammed Ben Sulayem said: “The FIA stands as the united voice of motor sport and mobility, driven by a commitment to advance innovation. The FIA Smart Driving Challenge represents a crucial step toward fostering a culture of safety and sustainability for all road users. By coming together, we have the power to inspire change, raise awareness, and pave the way for better roads for generations to come.”
First introduced in 2019, the FIA SDC is an app which provides real-time feedback, tips, and AI-generated scoring to help drivers understand and improve their on-road performance. These scores are used to rank them on a global leaderboard – with the smartest drivers invited to compete in heats leading up to a global final. The app is powered by technology from Swedish risk intelligence company, Greater Than.
FIA Secretary General for Automobile Mobility Willem Groenewald said: “Outside of motor sport, the FIA is a key voice in the mobility space – helping to make every road more safe, sustainable and inclusive. We believe that every driver can make a difference – whether they’re a world championship contender on their way to the track, or a commuter heading home. We hope that users download this app, join a team, and help us drive this movement.”
Last year’s FIA SDC welcomed drivers from 92 different countries. Participants reduced their fuel or battery usage by an average of 9% – with the season’s smartest drivers cutting their emissions by up to one third. During the live final, the two best drivers also lowered their crash risk by nearly two thirds through safe and responsible driving practices.
The FIA SDC has been used by the FIA during the previous two United Nations’ annual climate change conferences, COP28 and COP29, to help raise awareness of the technologies available to drive down emissions globally.
Greater Than Chief Business Officer and Deputy CEO Johanna Forseke said: “It’s amazing to have witnessed such strong engagement in the FIA SDC over the years. We’re delighted that such well-known motor sport ambassadors have come on board for this seventh season to build on the programme’s positive momentum and further inspire safe, sustainable behaviours among drivers around the world.”
This year’s FIA Smart Driving Challenge will open on 1st April. Any driver can get involved in the challenge, regardless of where they’re based or what kind of car they drive.
Visit the website or download the app to find out more.
Road SafetySustainabilityMobility1MobilityRoad SafetySustainability00Tuesday, March 25, 2025 – 5:16pmTuesday, March 25, 2025 – 5:16pm
Source : Fia
